Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Paway
UX Design App Project
Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Hi, I'm a Product Lead
I help businesses develop and grow revenue by understanding people and products through research and strategy.
Design Philosophy
My core values as a research leader
People Over Interfaces
Strong collaboration, empathy, and trust shape better products than UI alone. Understanding users and teams leads to more meaningful, impactful experiences.
Impact Over Deliverables
Wireframes, research, and roadmaps are only valuable if they drive real outcomes—for users, businesses, and stakeholders. Every decision should create measurable change.
Align on Vision First
A shared vision ensures clarity, direction, and purpose. When teams rally around a goal, they move faster, solve smarter, and build with intent.
Empower, Don’t Control
Teams thrive when they have autonomy, trust, and context. Instead of micromanaging, enable them with insights and strategy to make informed decisions.
Great work starts with respect, inclusivity, and support.
Design Community
Giving back to the design community
PD Ladies London
PD Ladies London is a community empowering women in product and UX. As a mentor, I guide and support women in tech, sharing expertise to foster growth, confidence, and leadership in the industry. Founded by Miranda Seidl, the group now counts with 500+ women in Product Design and UX Research.
